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Knowing how many hits you have on your site, and the sales they generate, is very important information, but understanding the experiences and perceptions of those who visit your site is the key to growing your online business. We provide a number of important services:

Our usability auditing not only evaluates your site's user experience against best practices, but also determines if users can navigate successfully, complete tasks and transactions, and conveniently and effectively achieve their objectives. With backgrounds in interface design, information architecture, human factors engineering and usability testing, our analysts will systematically browse your entire site, assessing its compliance with industry best practices. We thoroughly examine the user interface and provide recommendations for improvement.

A competitive usability audit evaluates specific competitors of your choosing. A step beyond our standard usability audit, this expanded service lets you measure yourself against your competitors, compare critical performance metrics, and pinpoint opportunities to stay ahead.

We only allow our most experienced shoppers to be included in our specialized 'BPR' panel. We provide an independent viewpoint of the site content, functionality and ease of use.