Imaginus

Our comprehensive training programs define the most effective and cost-conscious approaches to meeting needs and objectives.

Knowing how many hits you have on your web site, and the sales they generate, is very important information but understanding the experiences and perceptions of those who visit your site is the key to growing your online business.

Our experience designing and conducting hundreds of thousands of customer interviews allows us to learn information that only the customer can provide. We identify the key points in the service experience to approach and interview customers to gain their immediate perspective. This is accomplished in many ways, including face-to-face entrance/exit interviews, telephonic contact, and computer interaction.
Based upon an agreed outline, we tailor the interview to identify actionable information, allowing you to make "the customer comes first" a mission, not simply an axiom.

           The relaxed, deadline-free environment of a focus group         brings out fully vetted perspectives not easily determined         through other methods. Utilizing highly experienced facilitators,         adept at maintaining the "focus" of the group, we effectively         surface the information you need.
           We are experienced in the process of identifying the         appropriate customer sampling base to eliminate demographic         interference and ensure reliable information. We analyze and         categorize focus group discussion points, delivering an         easy-to-use recap tailored to communicate to your team.

Winning requires that you know who you are in competition with, and what they bring to the table. By utilizing the same shopping process with the competition that we use internally, we provide valuable comparisons that identify strengths and opportunities. As always, we provide the analysis and reporting that makes this information easily communicated to your team.